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GIVING TUESDAY: MAKING GENEROSITY GO VIRAL

THE DAYS OF CONSUMERISM Year after year, days like Black Friday or Cyber Monday are becoming some of the most famous and influential events in our Western contemporary world: imported from the North American lifestyle, these unique events are turning into real traditions in the name of capitalism. While in Europe this post-modern tradition is…

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#GIVINGTUESDAY: A WORLDWIDE SOLIDARITY MOVEMENT

On Tuesday 1st December 2020, #GivingTuesday, the world’s largest giving movement, will hold its annual celebration. Born in 2012 as a day encouraging people to do good and come together to “give back”, this movement has expanded over the years in 55 countries: it became a true inspiration for millions of people across the world!…

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